Eye2Eye
Who we are
We are an international creative agency based in Cologne, Germany, and advise in the field of artificial intelligence.
Our team consists of communication experts, digital experts and artists. Our services in the areas of strategy and creative consulting, as well as conception and content creation are aimed at companies and institutions from medium-sized companies to global players.
"Our claim as a communications agency is - in times of generative AI more than ever - to achieve innovative and unique results that you want to discover and experience with curiosity, as if through the eyes of a child. Because mediocrity is almost free today. And it is less effective than ever before."
We look forward to taking you into the digital and analogue worlds of our work on this website - and/or secure your free initial consultation appointment right now here!
Eye2eye
WHAT WE DO
- Consulting, strategy and tool development in the field of AI (artificial intelligence)
- Multimedia advertising and storytelling consulting (social media, web, live etc.)
- Trainings (incl. train-the-trainer), further education and eLearning
- Graphic design and brand development
- Audio and video production in-house (with/without AI)
- Strategy development, consulting and change support
- Marketing concepts and advertising campaigns
- Employer branding and recruitment
We offer these services, among others:
- Event conception and implementation
- Live streaming of all kinds (incl. virtual production)
- Strategy Workshop / Innovation Workshop
- Presentation Creation / Speaker Coaching
- Content creation (printed products, text, graphics, media...)
- Potential and optimization analysis
eye2eye
OUR CLIENTS
Our customers rarely appreciate public name dropping. We would be happy to tell you more personally - book your introductory appointment.
We are currently primarily active in these industries:
- Healthcare and Medicine
- Insurances
- Financial services
- Public service (cities, universities/institutes)
- Manufacturing or processing industries
- Energy
- Automotive
Is your team too thin in individual areas or is there a special challenge ahead? An important product launch or a change process? Digitalization or AI optimization?Our special service:We offer small to medium-sized companies the outsourcing of departments (e.g. marketing, social media, media production or events).In concrete terms, this means relief in peak phases or a long-term flexible model as an alternative to (few) permanent employees. This gives you access to an entire team of experts, who contribute their expertise as needed without having to permanently finance and employ all competencies fully in-house. Your contact persons are optimally trained in processes and guidelines and act analogously to an internal department management.
CONCEPT
METHODOLOGY
Whether your project begins with a blank slate or a sketch of an idea- the hardest step forward is often the first. We’ll lead you through our conception stage, an exploratory journey that sets your project in motion and tackles unanswered questions. What resources and materials are necessary for an effective construction? What storytelling blueprint should we follow? What environment do we need to convey emotion and information with a lasting impression?
Our neuroscientific know-how shows: all of the above are key to building a solid foundation. The correct communication space is critical- whether creating a digital monologue, in-person dialog, or vice versa. Within that space, we focus on delivering relevant and enriching content for your target audience. Every step of the way, we continually evolve and improve our approach. For example, explore our work in talent acquisition and retention.
Our neuroscientific know-how shows: all of the above are key to building a solid foundation. The correct communication space is critical- whether creating a digital monologue, in-person dialog, or vice versa. Within that space, we focus on delivering relevant and enriching content for your target audience. Every step of the way, we continually evolve and improve our approach. For example, explore our work in talent acquisition and retention.
CONCEPT
AUDIOVISUAL
We play the entire scale of audiovisual possibilities. Impressive staging of face-to-face and virtual events is just as much our domain as other media productions. Whether you need social media content or learning & development, internal or external campaigns: eye2eye can hit every note. Of course, this includes a full range of audio products, such as podcasts and advertising jingles.
Concept
STRATEGY
At eye2eye, we think many moves ahead, planning synergetic linking of multi- or omnichannel communication for long-term contacts. We play with a strategic approach- avoiding stalemate in lead generation and retention, product launches, change processes, and company formation, as well as in PR, marketing activities, and HR issues. Our tactic? eye2eye employs what we call Successive Cross-Channel strategy: We aim for targeted quality instead of quantity, creating tailor-made, intentional strategies with minimal wastage. For example, we checkmate no-show rates at events and direct the right resources to the right spaces at the right time.
Concept
ART DIRECTION
Our visual concepts combine the highest artistic standards with strategic brand elements. Task us with crafting a new corporate identity - or elevating an existing brand. We utilize your current corporate identity as a basis to explore new perspectives and possibilities- all without losing continuity. Holistic event designs ensure that key visuals, invitations, hospitality desks, and stage designs all speak the same language but imprint in guests’ memories. Here, nothing is created in isolation. Logo development, web design, media inserts, and three-dimensional worlds are all intrinsically linked through art direction.
FORMATS
Social MEdia
With our Successive Cross Channel strategy, we have overhauled conventional marketing methods. Many traditional approaches are no longer optimally applicable, thanks to a mass flooding of digital channels during the Covid-19 pandemic. Instead of taking a quantitative output approach to achieve frequent perception, we put a stop to “attention spam” and ensure a qualitative, conscious handling of attention economics. We call this “attention management.” The results are interwoven, cross-media strategies delivered to target groups* with sequential content tailored just for them. We anchor audiences to our brand in the long term, float to the top of their awareness, and transform followers into fans.
*For better understanding, we simply refer to target groups as people, just like you and me. Whether addressing “us” or them,” “we” or “they,” everyone can potentially be a target group.
*For better understanding, we simply refer to target groups as people, just like you and me. Whether addressing “us” or them,” “we” or “they,” everyone can potentially be a target group.
FORMATS
EVENTS
We design online and offline events: employee conferences, business meetings, innovation events, keynote lectures, and professional training. eye2eye is no stranger to medicine and healthcare, the energy sector, finance, or data science- we never stray away from complex areas of knowledge. In fact, our team is well-practiced at delivering complex information that evokes emotion. Our productions with a show focus, such as product launches, gala events, or award ceremonies, shine with our theater, acting, film, and directing expertise. Interactive and playful products, such as our Escape Game, also enrich the participation of target groups.
FORMATS
WORKSHOPS
Creativity is the ignition that gets the ball rolling. Our workshops quickly motivate participants to solve problems with ease and fun without losing sight of practical applications. With an approach that balances aspirational dreaming and down-to-earth practicality, we kindle energy in employees and managers that motivates them to be more proactive, even beyond the workshop. Through this metamorphosis, each individual can become an engine of change in the corporate culture…instead of a grain of sand in the gearbox.
FORMATS
STREAMING
Through TV production formats and hybrid and virtual events, we have streamed countless events over the years to astounding audience enthusiasm. Likewise, we feel at home interacting with communities on social platforms, from Twitch to Twitter. Because no internet biome is the same, we utilize the best of each format and medium, carefully considering both our audience and our platform. Whether we swim with or against the tide, our audiovisual message must be just the right temp. One of our specialties: live greenscreen production of virtual worlds- in real-time.
Formats
DIGITAL WORLDS
The metaverse isn’t the only digital world. From corporate websites to e-learning platforms (ever heard of yunIQ?) to Aaugmented and virtual reality applications, we are happy to lead you through the labyrinth of cutting-edge communication. We play Tetris with the right tactics and technology to take your core messages to the next level.
The reality is, digital worlds have to be more than just a mirror of the real world, as they cannot make their sensory diversity tangible. So instead, we push the boundaries of psycho-physics*, creating an experience that real-world events can’t offer: instantaneous global access with considerable time savings and an infinite capacity for fantasy.
*According to our company encyclopedia of useless neologisms, psycho-physics describes the human brain’s acceptance or non-acceptance of environments devoid of natural laws of physics.
The reality is, digital worlds have to be more than just a mirror of the real world, as they cannot make their sensory diversity tangible. So instead, we push the boundaries of psycho-physics*, creating an experience that real-world events can’t offer: instantaneous global access with considerable time savings and an infinite capacity for fantasy.
*According to our company encyclopedia of useless neologisms, psycho-physics describes the human brain’s acceptance or non-acceptance of environments devoid of natural laws of physics.
FORMATS
LIVE EXPERIENCES
The sensory diversity of the real world holds known potential that begs to be rediscovered. The sensory impressions, live encounters, and surprises we crave can be fulfilled well in face-to-face events, which are often still the means of choice for emotionalizing participants. But unlocking the full enthusiasm and team spirit live events bring requires attention to detail. Imagine an interactive open space event that smoothly transitions into an unexpected flash mob at dinner, which then morphs into a content-driven scavenger quiz. Our live events can coax even the most stubborn wallflower off the sidelines and into the spotlight.
Media
Video
Every flavor of content creation: social spots, celebrated cinema, strategic series, passionate promos, abundant animations, enlightening explainers, well-made webisodes, and any other kind of alliterative advertisement - must be well-tended during production so the message can flourish. This requires, above all, a great deal of experience, security, and passion. Whether we send out a small recording team or run large studio sets: the moving image has always moved us. Fictional or documentary, 3D or 360-degree - all varieties are conceivable at eye2eye. Each of our crew members is a trained expert in a specific field: film directing, camera work, acting, etc.
Media
photography
Event photography and employee portraits, within your company identity or in a creative context, in-studio or on-location, are just some of our photographic specialties. Image editing at the highest level enables us to paint visual worlds far from the obvious. In doing so, we craft imaginative photographic messages while staying true to your brand. Our high flexibility enables us to master a balancing act between pragmatic (re)solutions and aspirational imagery.
Media
3D
Three-dimensional depictions do one thing above all: impress. Our team takes elements of reality- the places, people, and products that make audiences tick- and molds them, polygon by polygon, in inventive ways. Sometimes we dare to look into a crystal ball- or turn the world upside down. However you choose to dream, our presentation models and dynamic environments allow content to become more malleable- so no image is out of reach. 3D artwork can be applied to an animated streaming studio, a virtual trade fair environment, or a digital showroom. This craft also flows into other streams of our work: enhancing key visuals, campaign motifs, or even apps. Our dream workshop is powered by Hollywood-caliber software and hardware every step of the way.
Media
When watching or listening to a product isn’t enough to grasp it entirely (in the truest sense of the word), the project calls for print. Eye2Eye has created professional print work for all formats, from flyers and brochures to yearbooks and cookbooks. We could wallpaper a stadium with our portfolio….if that weren’t unsustainable because, of course, we pay attention to that too. We love to use tactile elements to create one-of-a-kind experiences with the material. For example, we create luminous stage backdrops with perforation and radiance that can tell their own stories and high-quality event invitation cards that unfold with unconventional craftsmanship.
team
Diversity and Community are the keywords that describe us best. Film and media creator, business graduate, computer scientist, illustrator, comedy author, kindergarten teacher, schlager singer (you know who you are), and professional eSportsman are just a few titles our team members have held. With various geographic and professional backgrounds, each individual brings a unique wealth of experience and knowledge to the team. This, coupled with high artistic ambition and knowledge of each other’s strengths and weaknesses, allows us to rise to any challenge together. Click below to hear our company song- composed, sung, and produced by our team members, an encouragement for times when the world seems to turn particularly fast.